Trendy Media Group has a history of being quite about our successes, but in the coming months we will begin spotlighting some of our work. This month we want to talk about Aqua Dogs, a local dock diving organization that recently held an event. The event titled Paws in The Pool was held at the Aqua Dogs facility in Lancaster, Ohio. As a new organization (less than three months old) word needed to get out about the event, it’s charitable cause and all of the scheduled special events and guests. Trendy Media Group went to work and devised a plan that included a media blitz, event distribution and other tactics to get the word out about the event. We timed the PR distribution for 5 days before the event. We launched on a Tuesday and by Wednesday the event was picking up major media. On Saturday the event launched having had two spots on major local radio, two spots on major local television and the front page of the local paper (and website edition). They also had a major Columbus news station show up at the event with their cameras.
The event was a major success with over 650 people attending.
The video below is of our client, Terry Cook, with Gail Hogan of a major Columbus news station.
You can get your custom quote for your local or national event PR by using our contact form.
I have watched a trend over the last few months as clients come to me and request “social media campaigns” … almost all of them have no idea how to have a successful campaign, most of them see social media as a waste of marketing dollars and nearly all of them will choose Facebook over Twitter if they don’t have the budget to pay for a professional to manage both.
Successful Campaign
Now, there are thousands of people out there saying they are “Social Media Managers” but the problem is that social media is more about psychology than it is marketing. Yes, anyone can post something on a social media account daily, but only someone trained in marketing (and yes, marketing gurus know a little about psychology) can think through a campaign and see what the customers will see, understand how the consumer mind will perceive it and change the campaign to get the targeted response. You won’t get that from an inexperienced social media manager and you won’t get that from someone who has never studied marketing.
There is more to social media than posting every day. It’s about strategy. It’s about engaging the viewer and it’s about building a following of hard core fans.
Waste of Marketing Dollars… Bah!
So many businesses are still wrapped up in traditional media that they overlook or limit the budget of their new media campaigns to the point that they set them up to fail. The fact of the matter is that more of your target market is hanging out on Facebook and Twitter than are reading anything in print. All of those phones you see in peoples hands instantly become a mobile marketing device. People are finding places to eat, reading friends check-ins and posts regarding your service and more. If you aren’t there to communicate with them, how will you grow your business? The answer is simple. You won’t.
Facebook, but not Twitter and Forget Local Search Marketing? Seriously?
Conversations with clients on social media or new media marketing always seem to go like this….
Me:
“So you want to begin promoting your business with Facebook and Twitter”
Them:
“Yes, what kind of fee are we looking at?”
Me:
“Let’s talk about your campaign and we’ll be able to determine what kind of price you are looking at…”
Them:
“Yikes! I don’t have that in my budget. We are running a newspaper ad this week (YIKES!) and….”
they continue….
“How much for just Facebook?”
See what I mean here… they don’t even consider that people are using their smartphones to stay connected. They look at the price and don’t see it as a marketing tool. Most businesses don’t realize that many potential customers or clients will search for your business on facebook and twitter before they ever do business with you and the facts are pointing to one truth: no updates = no business.
Now, consider how much a business pays for PPC advertising. If you are a local business such as a restaurant or doctors office you understand what it means to show up first for “Newark Dentist” or “Columbus Restaurant”. People are searching for these terms everyday and if you don’t even show up, your competition that is working on showing up just took your business.
When it comes to facebook and twitter is it possible to use these social accounts to help you rank for these keywords. You will also see that when someone searches for “Company XYZ” (that’s you) , that your social media accounts will come up on the first page of google.
The same goes with local search marketing. If you don’t have someone helping your promote your business with local search marketing, you are losing out on a swarm of potential clients. Did you know that there are geolocation apps for Droids and iPhones that will tell potential customers how close they are to you and show your average rating? If you aren’t searchable or marketing using these tools you will be overlooked every time.
Sadly, most of my clients seem to choose just Facebook and forget Twitter and local search.
For those of you that do pay for advertising on traditional or pay per click advertising, how much do you pay per impression… per person looking at your ad?
I know that newspapers and other social media companies are showing you numbers hoping you won’t understand what you are seeing, so here’s my latest stats from a twitter party I hosted last week.
See that 1.6 million number? Yeah… those 195,000 people actually viewed our conversation 1.6 million times. The rule in marketing is that you need to have your brand seen 7x before people will remember it. How about 8.55 times? That’s right people. Effective marketing at it’s finest!
I will post more this week about new and social media, feel free to contact us with any questions you may have.
March 4, 2011 Krista
Press
Trendy Media Group’s CEO Krista Conway was named to Pregnancy Awareness Month’s Advisory board along with Ricki Lake, Dr. Greene, Lisa Druxman and others. She is the newest member of the team.
Pregnancy Awareness Month began four years ago and has grown to include several thousand Facebook fans and Twitter followers. Each May Pregnancy Awareness Month celebrates with an event held in California.
For more information on Pregnancy Awareness Month, please visit www.PregnancyAwarenessMonth.com.
To view the complete advisory board, please visit http://pregnancyawareness.com/about/pam-advisory-board/
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