So, I have spent most of my day snooping around and was fortunate enough to run into some really cool tools that are:
1. free (yay) and,
2. easy to use.
So, here they are on the site. Enjoy!
KEYWORD CHECKER – Find out the keyword density of your site. The larger the word, the more densely it is used.
Keyword Tool .. . This tool provides you keyword suggestions and reports on their monthly search estimates.
Finally… the backlink tool. OMG you have to use this! Now! I mean it!
This tools searches for websites of the theme you specify that contain keyphrases like “Add link”, “Add site”, “Add URL”, “Add URL”, “Submit URL”, “Add Article” etc. Most of the results could be quality potential backlinks.
So, you have some money to market your business. What are you going to do with it?
Chances are you run right for the google adwords, yahoo advertising or facebook ads pages and place your bets with the PPC gods, right? Well, okay, some of you do and I’m not here to say that it is an all-and-all bad thing. PPC has a time and a place. With that said, here are a few times you should use PPC for your business:
- When you first open your business.
- If you have a special offer.
- If you want fresh leads.
That’s it people. That is it.
You want to make your money WORK for you… not the other way around. So, although you may not see a huge spike in sales in the beginning, the work goes towards the greater good of your business if you:
- Write and distribute articles.
- Write and distribute press releases.
- Get listed on Yelp, Yahoo and Dmoz, etc….
- Build backlinks to your site
- Post on your blog.
- Publish videos.
Okay, you get the idea. You see where I am going. That $0.97 you spent on ONE CLICK just went bye-bye. After 10 clicks you could have purchased an article over at www.ArticlesThatRock.com (I know the owner and the writing team behind this site, actually, I built the team so I know they are the best). That one article can be published and spread like wildfire throughout the internet and guess what… IT’S NOT GONE AFTER ONE CLICK! I have seen articles go viral, articles with thousands of views. Articles, articles, articles EVERYWHERE! They increase page rank, SEM, SEO and more. As do press releases and more. Also, videos increase traffic to your site.
HERE’S THE POINT.
If you have to PAY each time someone gets directed to your website… STOP IT RIGHT NOW! Okay, so don’t stop it if you meet the criteria listed before, but do stop it if you have the money to pay someone to write content for you. It just makes sense to be working on a marketing strategy that will work LONG TERM for your business.
Get to it!
If you’re a Facebook user you’ve probably already noticed that some websites are starting to incorporate a “Like” button on website that resembles the Facebook “like” button.
Well, that’s because it IS the Facebook Like button!
Yes, that’s right! It’s one in the same.
The controversy has already started to stir. Some people have said that the like button appearing on websites is the Facebook way of being able to track where you’ve been. But, if you are a website owner, the Like button is like gold. You may have already noticed that we’ve incorporated one on our website.
Your next question may be WHY would we want to assist Facebook in knowing where our readers/users are browsing.
Well, firstly, our readers, just as your readers, can choose whether they want to click the button or not. Secondly, if they DO click the like button it sends a link to their Facebook profile that tells their friends that they like our site and also generates a backlink from the internets most popular website back to our site. Duh. We are going to have a like button.
So, does that mean you should have a like button on your site?
It’s really up to you, but you need to understand that you, along with everyone else using Facebook, have an opportunity to cease a moment. Take a look and see if your competitors are using the Like button. Be the first to use it…. watch your traffic increase. It really is going to be that simple. Most sites, like ours, have the social buttons that allow people to share the site, but Liking the site is a whole new ball game. Get in on it.
