MARKETING STRATEGIST

Description:

We are seeking a results-oriented Marketing Strategist to join our team. The ideal candidate will be capable of managing a program from strategy inception to program execution including plan development, creative development, compiling and analyzing reports, monitoring campaign performance and budget and analyzing campaign ROI. Candidates should be highly motivated self-starters with strong strategy and analytical skills. Applicants should have at least 1 year of experience in on-line marketing, email marketing, direct marketing, search engine marketing and/or pay per click advertising.

Responsibilities:

• Develop online marketing strategies for new and existing clients
• Analyze existing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising campaigns
• Generate customer/segmentation reports that provide insight into clients’ customers
• Play a hands-on role in project management, including IO writing and processing, forecasting, invoice reconciliation and reporting
• Keyword research including creating, categorizing and refining keyword lists to drive qualified visitors to client sites
• Perform other duties as assigned

Requirements:

• At least one year of experience in online marketing industry
• Proficient in Word, Excel, Outlook, Powerpoint and Internet Explorer
• Strong relationship building skills
• Excellent communication and interpersonal skills
• Excellent strategic planning and presentation skills
• Excellent analytical skills
• Ability to multi-task effectively
• Degree in business, advertising, marketing, PR or communications preferred
• Knowledge and experience with HTML and Excel formulas or macros preferred