How To Find Your Niche When You’re Multipassionate

There was a time in my life when I thought I was missing out. I was sure there was something wrong with me. I felt guilty for being interested in so many things. I would go into a project completely filled with excitement and then be looking for someone to buy me out or take it off my hands within six months.

This has happened over and over for almost 15 years. I have built, bought, sold and gave away ideas hundreds of times over the years. Really, it’s been insane. There’s so many ideas I have poured love, money and hours into that I lost interest in within six months.

My issue is that I can literally drive down the road, see something in someones driveway and think of something that I could turn into a business, right then and there.

If you have goats – I’ll think about ways to monetize that niche.

If you live it the mountains, how many people are looking for a mountain life car decal right now?

Every day ideas like these pop into my head. No joke, it’s almost insanity.

And then I realized that while I SUCK at running a business for the long term because I am interested in so many things. I am AMAZING at constantly coming up with new ideas. For realz.

For a long time I tried to force myself to stick with one thing. I had a marketing agency for four years and then an apparel company for three. Both burnt me out and both were eventually sold.

Strangely enough, both ended up back in my portfolio.

I thought that being interested in many things made me strange. That people would look at me like I wasn’t successful with that idea, so I’d moved on to another. The truth is that I just lost interest along the way and letting go and moving on was my version of reinvigorating myself. Although there has been many cases where I have felt like this or that “thing” or “idea” was going to be my legacy project, I realize now that that type of project just isn’t for me.

I digress.

Are You Multipassionate?

If what I just said sounds like you, you’re probably multipassionate. Welcome to the club.

I know what you’re thinking right now. I have been there, in that very thought, a thousand times. I understand that most people can’t throw up a website every time they think up an idea or find endless ways to monetize their business, so this blog post is for you.

I want you to take a second to think of the one thing you always come back to. For me, it’s photography. Whatever it is, it needs to be something that is always lingering. I don’t care what excuses you’ve told yourself. If you always come back to it, I guarantee you I can find a way you can make money with it. I don’t care if you want to raise and grow cockroaches, let’s make money with it!

Next, I want you to think about what gaps you’ve seen in the products or services in your niche. If you’re into cockroaches, what is the one thing you’ve looked for that you’ve had a hard time finding. You’ll need to figure out if it’s because no one is looking for it or if there’s just no one working that niche. We can work through that together in my coaching program.

Finally, I want you to ask yourself one major question. Are you ready for it? Could you talk about your niche endlessly and with enthusiasm, on your blog, podcast, friends blog, stage, facebook live and to your mama without ever getting tired of it? For years?

If you can, you might have found the niche you’ve been looking for.

I am going to run a series of posts in the next few weeks that will allow you and others to submit your ideas for critique. Watch for those posts and be sure to plop your ideas into the comments or shoot me and email if you want to be anonymous or don’t want me to give away your niche.